If you own a small business, marketing is probably one of your biggest concerns. It can consume much of your time and capital. Of course, there are many different arms of marketing, and every business or brand is going to have slightly different aims when it comes to marketing. That is, one brand might need to focus on online marketing campaigns, while another needs to focus on retail marketing. Basically, no two businesses will be the same.
13 December 2017
If you need a new website for your business, it can be tempting to try to tackle the task for yourself. After all, you run a business. How hard can designing a website be? The short answer is that it can be very difficult, especially if you've never done it before. However, even if you've done it before, if you're not a professional web designer, you could miss key elements – which can be worse than not having a web page at all.
13 December 2017
Among most law firms, competition is fierce. Part of gaining clients is being the first law firm to garner a client's attention when they go looking for help. Because of this, part of your legal marketing plan should always be ensuring that your website is so stellar and functional that it is easiest to find among your competitors in the region. Implementing a blog on your law firm website is an easy way to give the site more presence online and make it easier to find.
7 December 2017
When you run a business that is located primarily online, having a website that is set up in a professional and accessible manner is the key to success. When you review your website design for the new year, work at getting rid of sidebars, use larger fonts and create space. #1 Sidebars The original purpose of sidebars was to make websites more easy to navigate. However, over time, sidebars have become places that get stuffed with too much information and take up too much space on many websites.
6 December 2017
Online marketing can be indispensable for law firms that are looking to grow their clientele. As with any type of marketing efforts, there can be sizable investments of time and money that will be required to successfully launch one of these campaigns. Therefore, you will want to take advantage of some key points to ensure your marketing efforts are as effective and efficient as possible. Understand The Major Traffic Drivers
2 December 2017
Mobile banner ads can be a great way to draw traffic to your website. Typically, you create a banner ad and then pay apps to display your banner to individuals using their app on their cellphone. When an individual clicks on your ad, they are transferred to your mobile website or asked to download your app, depending on how you have the banner set up. There are different types of mobile banner ads, including standard banner ads, interstitial banner ads, expandable ads and video banner ads.
28 November 2017
With all of the search engine optimization tactics available for eCommerce websites, it's easy to overlook image optimization. However, there are a few simple ways you can manipulate your web images to substantially improve your site's search rankings. Start with the File Name The file names of your images can play a minor role in search engine optimization. Relevant file names help search engines determine the content of the images. Using descriptive file names on your images can help them rank higher in user image searches and improve your onsite SEO.
27 November 2017