Making Your Marketing Dollars Count

It isn't always easy to know how to advance your business, but with the right marketing company, you can create a company you can be proud of. I started focusing on my own business about a year ago, and by working with an online marketing business, I was able to completely transform things for myself. Within a few short months, people were learning about our business and gravitating towards our online store, and I was happy to see how much of a difference it made. Read this blog to learn more about marketing and how to move your business into the online world.

Features Of Affiliate Marketing Software That Help Your Online Store Make More Sales


Affiliates help your company make more sales. They drive customers to your webpage and are only paid after a sale is made or an action is performed, so you don't have upfront costs to use affiliates. However, you'll need affiliate marketing software to make your program work. Here are some features you may want in the software you choose.

Ability To Vary The Commission Type And Amount

There are various ways to pay an affiliate. You might want to pay per click, pay per action, or pay per sale, and you might pay a flat fee or a percentage of the sale. The software you choose should let you select the best way to promote your online store. Having the ability to alter your choice or offer multiple affiliate opportunities is also helpful. You may even want to offer different compensation rates in order to pull in experienced affiliates capable of making a lot of sales. Another commission option you may want to explore is an adjustable commission rate that's based on the amount of sales an affiliate makes. Paying an increased commission for more sales can incentivize an affiliate to promote your offers more heavily.

URL Tracking Ability

The affiliate marketing software creates unique links for each affiliate that joins your program, and the software should track those links so you can monitor advertising methods and results. Your affiliates will appreciate if the software allows them to add identifiers to the links so they can track their advertising methods. The affiliates can then log into their accounts and monitor their traffic to your store. The information provided by link tracking lets the affiliate know the advertising methods that aren't working so they can stop wasting money on them and instead focus on ads that bring the best results.

Payment Calculation

Keeping track of payments is an important part of the software's function. Affiliates want to see when sales are made so they know how well they're doing and what they will earn when it's time for you to pay out. This can be motivating and lead to more sales. On your end, you'll want the software to do your accounting and keep track of sales so you know how much to pay your affiliates on the payment date. The software can also factor in returns and failed payments and deduct them from the affiliate's commission if you set it up that way.

Whatever software you choose, it should be dependable and have a good reputation. The last thing you want is for affiliates to lose out on commissions or you'll have a hard time keeping and attracting affiliates to your program.


24 December 2018