Making Your Marketing Dollars Count

It isn't always easy to know how to advance your business, but with the right marketing company, you can create a company you can be proud of. I started focusing on my own business about a year ago, and by working with an online marketing business, I was able to completely transform things for myself. Within a few short months, people were learning about our business and gravitating towards our online store, and I was happy to see how much of a difference it made. Read this blog to learn more about marketing and how to move your business into the online world.

3 Essentials For A Great E-Commerce Website


Whether you sell home décor, clothing, or decals, a good website is essential for growing your business. Not only will a great website help you grow your customer base, but it will also ensure your current customers continue buying over the course of many years. Of course, since you are focusing on your actual e-commerce business, you may not have the time to focus on your website design. Fortunately, help is available. Here are a few must-haves to consider for e-commerce custom websites.

Excellent Photos

The photos are the most important feature of your website, so make sure to invest in high-quality photos that showcase your products.

Photos should be colorful, clear, bright, and vibrant. They should be sized appropriately for the website, allowing them to appear clearly whether your customers are browsing on their desktop computer monitors or smartphones.

In addition to photos, consider videos showcasing some features of your products. For example, if your website offers clothing, consider videos showing models wearing the clothing. This can help customers see how an item fits and moves when actually worn.

Mobile Use

Customers not only want to shop when they are on their laptops and desktop computers - they also want to shop while on the go. Therefore, your e-commerce website must be mobile-friendly.

Mobile-friendly websites should be responsive and easy to navigate. Fonts should be larger, allowing your customers to see and read descriptions and prices while on their smartphones.

Your website should be able to switch from desktop version to mobile version without lagging or complications, as well. Many customers DO prefer to view pages in desktop version at some part of their shopping/checking out experience, so having the option to switch is important.

Secure Checkout

The entire point of your e-commerce website is to get customers to purchase. Unfortunately, if there are issues during the actual checkout process, customers will not be able to make their purchases, which will affect your business' success.

Make sure the "add to cart" button is added to each product. This allows your customer to quickly and effortlessly add their items to the cart so they can shop without having to switch back and forth between screens.

The actual checkout procedure should be easy, as well. Be sure to give customers the option to checkout as a guest for the most efficient purchase and the option to log in to checkout as a previous customer.


12 August 2019