Making Your Marketing Dollars Count

It isn't always easy to know how to advance your business, but with the right marketing company, you can create a company you can be proud of. I started focusing on my own business about a year ago, and by working with an online marketing business, I was able to completely transform things for myself. Within a few short months, people were learning about our business and gravitating towards our online store, and I was happy to see how much of a difference it made. Read this blog to learn more about marketing and how to move your business into the online world.

How To Use Your Website To Maximize Real Estate Lead Generation


Lead generation is the process of grabbing people's attention through marketing for the purpose of selling them a product. In real estate, this means connecting with potential clients looking to buy or sell their home and taking them through that process. In 2020, the tactics for finding these clients have gone digital. 

Keep reading to learn how to use your website to maximize real estate lead generation.

Create a Landing Page

Also called a lead capture page, a landing page is a customized page that capture's the name and email of your site's visitors. Companies that go from 10 to 15 landing pages see a 55% increase in leads. This is the first page they land on after clicking a link on social media, a guest blog, etc. Many offer free information in exchange for email addresses or phone numbers.

While any page of your website can technically be used for this purpose, the difference is that a landing page is specific to an action you want to take place. It contains one link with one call-to-action without the distraction of a navigation menu.

Create a Blog for Content Marketing

Building a blog space on your website attracts free traffic from search engines that are looking for the information you provide. Search engines use keywords and topics to direct traffic to websites based on their searches. Formulating your website to market for this is called search engine optimization. Content marketers claim that SEO is 67% more efficient than other methods for generating quality leads.

Content marketing is a tactic where you write articles or blogs on topics your target audience is interested in. For real estate agents, that content might be community pages. Community pages draw in people wanting to get a feel for the neighborhoods they are moving to or selling in. 

Community pages include information on:

  • Local housing market
  • Local schools
  • Local economy
  • Community events
  • Shopping areas
  • Local attractions

Reputation Management/Marketing

Reputation management is following up with review sites by answering any questions and replying to negative or positive reviews. Use your website to "humblebrag" by posting your clients' testimonials. Agents historically use word of mouth and referrals to generate most of their real estate clients. Online reviews are the digital word-of-mouth customers rely on before making purchasing decisions. In fact, Millennials make up 38% of the home buying market and are more likely than previous generations to check online reviews before calling an agent.

Having a web-based hub is essential for successful real estate agents. Customize your website so that it not only informs but also gathers information on your target market. Using measures like landing pages, blogging, and reputation marketing are most successful when used consistently. For help designing your website's structure and aesthetics, contact a custom real estate website design service today.


8 July 2020