Making Your Marketing Dollars Count

It isn't always easy to know how to advance your business, but with the right marketing company, you can create a company you can be proud of. I started focusing on my own business about a year ago, and by working with an online marketing business, I was able to completely transform things for myself. Within a few short months, people were learning about our business and gravitating towards our online store, and I was happy to see how much of a difference it made. Read this blog to learn more about marketing and how to move your business into the online world.

4 Website Design Solutions To Optimize Your Online Marketing Strategy


If you're noticing that your current online marketing strategy isn't quite working as you had hoped, it may be time to utilize some new website design solutions to improve the functionality of your webpage for users. The design techniques that were successful before are often outdated now, so it's critical to find ways to encourage a user to interact with your website's content in today's busy world. These four website design solutions can guide you along as you overhaul your website and create an effective strategy.

1) Make it user-friendly.

The most vital step you can take when you implement a design solution is to think like your users. Ask yourself what a person would want to experience, see, or gain from visiting your website. This focus on functionality is important because your website must be intuitive and user-friendly. Remember that your users want fast information without needing to make an overwhelming amount of clicks. Add call-to-action buttons that help your website visitors know exactly how to find what they need. Don't force users to scroll through several pages just to figure out what to do next.

2) Implement some personal touches.

When someone lands at your website, they are more likely to remain there if your page feels authentic to your company. Utilizing stock images can give the impression that you're not particularly invested in the site. To avoid this problem, use high-quality photographs that indicate a personal touch. For example, try to include some pictures of actual people working in your company. Visitors will feel more trust in your business if your website design incorporates real images that connect to your brand.

3) Embrace white space.

The white space (or negative space) on your website is just as important to your design as the visual elements. While it feels counterproductive to leave some parts of your page empty, this solution can improve the readability of your site. It also allows you to prioritize content and focus on the essential information that you want your users to see. If your site has little to no white space, then you should review each section and remove anything that seems unnecessary to your marketing strategy or that doesn't add to the website's overall purpose.

4) Don't neglect your website's mobile counterpart.

Another crucial aspect of your website design is to ensure that your page is optimized for mobile devices. Ultimately, your site needs to work beyond a computer. This is especially crucial for today's mobile society — a website that is easy to navigate on a smartphone will attract more visitors and prevent those customers from going to a competitor's page. Work with your web designer to confirm that your mobile site is indistinguishable from your desktop website without significant lag times or clumsy navigation elements.

With these website design solutions, you'll be able to make a big impact while creating your online marketing strategy.


23 November 2020